The EPK Guide + EPK Template
29,00 € (incl. 19% VAT)
An EPK is the first thing a booker or journalist sees. Most don’t get a second look — not because the music isn’t good, but because the document isn’t doing its job.
The EPK Guide walks you through everything that makes the difference: what belongs in your EPK and why, how to structure it so the right information reaches the right person, and how to build a visual language that actually reflects your artistic identity.
Six clear sections with checklists, a real project used as a case study throughout, and a fillable visual identity brief to work from. Plus a ready-to-use Canva template so you can go straight from strategy to building without starting from scratch.
Downloadable PDF. Use it once to build your EPK. Keep it as a reference for every update after that.
- Before You Build — story, USP, and why bookers should choose you
- The Cover Page — what makes an image strong enough to carry the whole document
- Press & Media — everything a journalist needs, structured so they can find it
- Live & Booking — the data and logistics that turn interest into a booking
- Visual Identity & Branding — color, typography, photography, and graphic elements explained through a real EPK project
- Common Mistakes — nine errors to check before every send.
- PDF guide — six sections covering story, structure, and visual identity
- Checklists
- Visual identity brief template
- Canva EPK template — a ready-to-use three-page layout