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The EPK Guide: 6 Key Steps To Craft an EPK That Opens Doors

The EPK Guide + EPK Template

29,00 € (incl. 19% VAT)

An EPK is the first thing a booker or journalist sees. Most don’t get a second look — not because the music isn’t good, but because the document isn’t doing its job.

The EPK Guide walks you through everything that makes the difference: what belongs in your EPK and why, how to structure it so the right information reaches the right person, and how to build a visual language that actually reflects your artistic identity.

Six clear sections with checklists, a real project used as a case study throughout, and a fillable visual identity brief to work from. Plus a ready-to-use Canva template so you can go straight from strategy to building without starting from scratch.

Downloadable PDF. Use it once to build your EPK. Keep it as a reference for every update after that.

  1. Before You Build — story, USP, and why bookers should choose you
  2. The Cover Page — what makes an image strong enough to carry the whole document
  3. Press & Media — everything a journalist needs, structured so they can find it
  4. Live & Booking — the data and logistics that turn interest into a booking
  5. Visual Identity & Branding — color, typography, photography, and graphic elements explained through a real EPK project
  6. Common Mistakes — nine errors to check before every send.

 

  • PDF guide — six sections covering story, structure, and visual identity
  • Checklists 
  • Visual identity brief template
  • Canva EPK template — a ready-to-use three-page layout