Your Top 10 Branding Questions Answered
I’ve collected and answered the top 10 branding questions artists, labels, and managers have asked me in the past 10 years.
Brand Style Guides: Why Every Artist Should Have One
A Brand Style Guide is the rulebook for your visual identity, ensuring your brand looks and feels like you, everywhere it appears.
Music Analytics: Refining Your Marketing Strategy
In this interview, music marketing strategist Marco Esposito gives some insights on how to use a data-driven approach to optimize your brand strategy.
How to Promote Music with Purpose
Stop random music promotion! Learn how to promote music with purpose. This framework helps you build a brand that connects and make every release count.
7 Print Finishing Techniques To Elevate Your Brand
From luxurious foil stamping to tactile embossing, I'm exploring how the right print finishing can amplify your musical brand.
IRL Branding: Building a World fans Can Walk Into
Your digital presence gets people listening, but your IRL branding (In Real Life Branding) is what turns casual listeners into lifelong fans.
Style as Storytelling: Interview with Costume Designer Darja Gerova
In this interview costume designer and style advisor Daria Gerova shares some insights into her work with musicians and tips on building a look that stands out.