Brand Style Guides: Why Every Artist Should Have One
A Brand Style Guide is the rulebook for your visual identity, ensuring your brand looks and feels like you, everywhere it appears.
Music Analytics: Refining Your Marketing Strategy
In this interview, music marketing strategist Marco Esposito gives some insights on how to use a data-driven approach to optimize your brand strategy.
How to Promote Music with Purpose
Stop random music promotion! Learn how to promote music with purpose. This framework helps you build a brand that connects and make every release count.
7 Print Finishing Techniques To Elevate Your Brand
From luxurious foil stamping to tactile embossing, I'm exploring how the right print finishing can amplify your musical brand.
IRL Branding: Building a World fans Can Walk Into
Your digital presence gets people listening, but your IRL branding (In Real Life Branding) is what turns casual listeners into lifelong fans.
Elevate Your EPK: Expert Tips from Allie Silver
Allie Silver gives some insights into building an Electronic Press Kit (EPK) that stands out and makes journalists and bookers keep reading.
Your Press Kit as a Branding Tool: What Makes a Good EPK?
Let’s break down what makes a good EPK, what to include, and how to optimize it for maximum impact.
Style as Storytelling: Interview with Costume Designer Darja Gerova
In this interview costume designer and style advisor Daria Gerova shares some insights into her work with musicians and tips on building a look that stands out.
Fashion Forward: How Style can Shape an Artist’s Brand
Whether you're a solo artist or a band member, what you wear can shape how audiences perceive you. It should feel authentic while reinforcing your music’s vibe.